Join a fast growing organization focused on leveraging Industrial IoT services and technology to increase industrial productivity. This role will require a marketing expert to create modern, digitally enabled marketing strategy and content. You will collaborate across the organization to drive an outcome based services messaging that focuses on services coupled with technology to achieve customer goals.
This position is responsible for leading the development and implementation of marketing strategy to drive new service introductions and commercial programs to promote existing capabilities for the Rockwell Automation's global services business. This position will report to the Global Services Marketing Director and collaborate closely with Global Services BU portfolio directors and teams, Regional Marketing teams, Hardware/Software marketing teams ensure that we have global and cross BU alignment of strategy and execution of annual commercial marketing plan.
SUMMARY OF RESPONSIBILITIES
Work Develop, execute and communicate the global commercial marketing plan to enable successful introduction of new service capabilities and commercial campaigns. This will be accomplished through development of a detailed marketing plan and regular collaboration with BU leadership and regional marketing.
Enable collaboration between services business unit messaging, Hardware, Software, Solutions messaging and industry messaging. This will be accomplished through integration of services commercial plan with other marketing plans across the organization.
Collaborate with strategic partners to develop joint marketing messaging and campaigns.
Act as strategic partner to key services business unit leadership and team members via development of deep understanding of the market needs, key competitor messaging, offering value proposition and overall business unit strategy.
Develop executive messaging to support key events and initiatives
Quantify value of marketing activities through regular communication of key performance indicators.
Set and manage commercial marketing budget for all related marketing activities
Own planning and execution of key global marketing events
EOE, M/F/Disabled, Vet #LI-AS2
Internal Number: 2568126
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.