Our Demand Generation Associate is responsible for driving detailed tactical execution and project management of insightsoftware’s demand generation programs. You’ll execute marketing campaigns using direct and digital marketing techniques supported by data analysis to improve our overall results. In this cross-functional role, you’ll collaborate with enablement, product, sales, and functional areas to influence our marketing efforts and apply best practices for new sales and usage growth.
What will you do?
Own detailed tactical execution and project management of our demand generation program
Assist with the development of marketing plans on brand, product, or marketing of a specialized area, including research
Work with marketing operations to report on campaign success metrics to the marketing and sales teams on a regular basis, including marketing-sourced pipeline
Support sales team in lead identification and lead routing
Contribute to the daily conversation of how to best execute and measure multi-channel marketing campaigns across search, display, social media, video, email, and other channels
How will you get it done?
Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
Growth Mindset – actively pursue new ways of getting things done
Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing
Are you a fit?
Bachelor’s degree, preferably in Marketing or Business
At least one year of marketing or project management experience, preferably in a software or SaaS environment
Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
Ability to lead projects in their entirety
Experience in using contact management systems, CRM, and/or marketing databases
Proficient in Microsoft office suite
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