The Product Leader develops and executes the product planning/development strategy and roadmap to grow and manage a TAP category business aligned with the whole goods business unit team. Lead global product planning, product life cycle management, product design, development and cost; product quality and safety; champion market research & consumer insights, pricing & profit plans. A key member of the division’s team that works together to build a successful business for TAP by maximizing innovation, product quality, consumer value & profitability.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Deliver P&L results. Responsible for revenue, gross margins, operating expenses and inventory. Guides team to develop and recommend attachment rate targets, sales volume, pricing and profit margin forecasts.
Lead global long-range product plans and align organization through highly integrated planning & process integration; product and business roadmap, product development process reviews, design, test & validation rigor, product lifecycle management.
Champion consumer insights, product / idea generation & planning. Analyze market data, competitive activity, demographic & lifestyle trends to identify market opportunities that align with the strategic objectives of the business.
Lead the collection and management of product information (e.g. specs, fitment) in close partnership with marketing content teams. Drive standard work that ensures high quality, accurate and efficient data management for both 3rd-party and TAP brands.
Develop strategic roadmap for new and innovative products that support the target customer and enhance the product ownership and lifestyle experience. Assess business case to determine make/buy/source strategy for new products.
Partner with engineering to drive the product development process and launch products on time and within budget.
Communicate & collaborate with engineering, product development teams & suppliers to ensure timely and effective product development and product changes.
Manage relationships and processes with suppliers and engineering to ensure cost competitiveness, timely delivery, supply and orders to customers.
Track technology development, industrial design and competitive product development trends to foster innovation, identify future opportunities and competitive threats.
Identify new opportunities for further expansion of the TAP categories & brands in new segments via organic development, strategic alliances/partnerships and acquisitions.
Collaborate cross functionally with the Marketing, Sales and Supply Chain teams to ensure a flawless go to market experience for all product launches.
Drive category margin improvements through design, product positioning and vendor negotiations in partnership with Sourcing counterparts.
Represent division and company as spokesperson on occasion; at corporate and product launch events
SKILLS & KNOWLEDGE
Bachelor’s Degree required.
Must have advance skills in excel
Must have cognos experience
5+ years relevant product development, brand, marketing and/or engineering experience.
Strong project management and analytical skills. Knowledge and experience with quantitative and qualitative market research tools. Strong customer, brand and channel experience.
Excellent presentation skills. Ability to present to and persuade a wide range of audiences from TAP Senior Management, to members of the press to dealers.
Cross-functional influencing capabilities, able to work well across and up and down the organization. Strong communication and interpersonal skills.
Experience/Analytical capability with POS or retail data preferred.
Knowledge of quantitative & qualitative market research tools and techniques. Strong customer focus.
To learn more about us, visit: http://4wheelparts.com
Transamerican Auto Parts is an equal opportunity employer, and is proud of our diverse employee population. Employment offers include a requirement for successful completion of a background investigation, and pre-employment drug screening. We use E-Verify to determine employment eligibility for all new employees. E-Verify is a joint effort among employers, the U.S. Social Security Administration (“SSA”) and U.S. Department of Homeland Security (“DHS”).
Internal Number: 2080
About Transamerican Auto Parts
For more than 50 years, Transamerican Auto Parts (“TAP”) has been an industry leader in the manufacture, distribution, and sale of off-road parts for Jeeps and light trucks. TAP has numerous entities serving various niches in the automotive aftermarket under its corporate umbrella. From 4 Wheel Parts to Transamerican Wholesale, TAP subsidiaries provide the best parts and services for the customer at the most competitive prices.
Since 1961, TAP has grown with the popularity of off-roading. The company began by supplying Jeep parts to local dealers and independent service centers that catered to 4×4 enthusiasts. The original company did not deal directly with the consumer at first, but as the company grew, so did its focus. In the ensuing decades, TAP established and acquired industry leading brands, including Pro Comp, Smittybilt, Rubicon Express, and G2 Axle & Gear. The company also launched Off-Road Adventures, a magazine for off-road enthusiasts.
TAP conducts business through a three-pronged sales, service, and manufacturing paradigm. The company supplements a robust mail-order system with 80 plus brick-and-mortar retail centers, staffed with experienced product and install...ation specialists. In addition to the retail initiative, TAP has accelerated its business with the e-commerce marketplace. Led by its flagship Websites 4WheelParts.com and 4WD.com, TAP’s 22 consumer-oriented sites have collectively grown beyond 2.6 million visitors each month. The TAP e-commerce network facilitates consumer sales, service, and support. TAP’s manufacturing system features a 100,000 square foot research and production facility that incorporates an in-house conceptualization, design, and implementation process. From the beginning, TAP has dedicated its resources to serving its customers, and to establishing itself as the premier supplier and distributor of high quality automotive parts.
To learn more about us, visit: www.4wheelparts.com http://transamericanautoparts.com
TAP is an Equal Opportunity Employer.