UMass Lowell Graduate, Online and Professional Studies (GPS) is seeking qualified applicants to join our team Part-time. The Social Media Specialist creates relevant, compelling and engaging copy/content across relevant social media platforms.
Primary Duties and Responsibilities:
Curate and create content to post daily across social media channels – including Facebook, Twitter, LinkedIn, Instagram, and more
Create, and manage written content for a range of deliverables on a variety of channels including: social media, blogs, email marketing, and a variety of supporting collateral
Report on monthly social media activities to marketing team
Monitor social media channels for timely response to student feedback, important industry news
Participate in brainstorming sessions with Marketing team to develop innovative content strategy
Help build and maintain a brand voice and tone, ensuring consistency across all touch-points in the customer journey
Minimum Qualifications (Required):
Bachelor's Degree with a minimum of 2-3 years digital marketing and/or content generation/copywriting experience
Superior written and verbal communication skills are essential, as well as demonstrated experience in social media strategy, execution, and reporting Candidate should have experience in or knowledge of the following:
Content editing in CMS such as: Wordpress
Marketing automation platforms such as: Hubspot, Salesforce, SocialStudio
This is a part-time, non-unit, non benefited position.
Initial review of applicants will begin immediately and continue until position is filled. However, the position may close when an adequate number of qualified applicants are received.
Please include a resume and cover letter with your application. Names and contact information of three references will be required at the time of application.
Internal Number: 503838
About University of Massachusetts Lowell
A PUBLIC RESEARCH UNIVERSITY COMMITTED TO EXCELLENCE
The University of Massachusetts Lowell is a nationally ranked public research university committed to excellence in teaching, research and community engagement. We strive to prepare students to succeed in college and to become lifelong learners and informed citizens in a global environment. UMass Lowell offers affordable, experience-based undergraduate and graduate academic programs taught by internationally recognized faculty who conduct research to expand the horizons of knowledge and sustainable practices. The programs span and interconnect the disciplines of business, education, engineering, fine arts, health, humanities, sciences and social sciences. The university continues to build on its founding tradition of innovation, entrepreneurship and partnerships with industry and the community to address challenges facing the region and the world.